“Dick in a Box” – The Lonely Island f/ Justin Timberlake
(Words/music: Andy Samberg, Akiva Schaffer, Jorma Taccone, Asa Taccone, Justin Timberlake, Katreese Barnes, available on Incredibad, Universal Republic 2009)
Last night during the Saturday Night Live in the 2000s retrospective, Justin Timberlake (paraphrased through Andy Samberg and now me) made the comment that the song in the Digital Short video should be something that people “actually kind of like listening to,” and to me that’s what makes “Dick in a Box” the best of the Lonely Island’s songs. Where “Lazy Sunday” became a smash more for its video (and a couple key lines), people went around singing “Dick in a Box” for ages. Sure, it doesn’t stand up with the best of Timberlake’s singles, but it’s written just well enough to deliver the joke in a smooth melody. It’s goofy and ridiculous primarily, but Timberlake’s falsetto and the smooth Color Me Badd-like production bring this to another level. This complete immersion into this universe – the characters, the genre, the performance, whatever – brings the joke to another level.
I’ve been enjoying thinking about music videos a little bit this week, and it’s appropriate that I end it with “Dick in a Box,” because in many ways this represents the state of music videos these days. I’m sure most of the people who saw the “Dick in a Box” video saw it through a friend sharing or linking to it rather than on the original SNL broadcast, and the most successful videos (for argument’s sake, let’s consider this a music video) embrace their viral qualities. Your friend probably sent this to you because it’s funny and if anything you thought about the song only after laughing. Same thing with those OK Go videos – without passing judgment on those songs, someone probably sent one of their videos to you because they are clever and well-executed, not necessarily because you needed to hear the song. I’ve always felt that the video should serve the song and in these cases the song takes a back seat to the clip. It works in the case of “Dick in a Box” because it’s not the same without those beards and the ladies’ reactions. Otherwise, I hope I’m wrong in this point lest music videos become too concerned with YouTube views rather than enhancing the song.
More on The Lonely Island: Allmusic | Amazon MP3 | Emusic | Last.fm
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