“Never Gonna Give You Up” – Rick Astley
(Words/music: Matt Aitken/Mike Stock/Pete Waterman, available on Whenever You Need Somebody, RCA 1987)
Yes, it’s April Fools’ Day. Let’s do this in bullet points.
- Today at Popular, the rundown of every number one single in the UK, Tom Ewing’s post on “Never Gonna Give You Up” (both the tongue-in-cheek perfect 10 and the clarification in the edit) touches on the point that the internet has changed the meaning of the song. He has some fun with it, but there’s a touch of truth even in the hyperbole. If nothing else, this is an example of context turning a song upside down.
- The comments on the Popular post are excellent too, and they discussed the point I considered in the car this morning (before reading Tom’s post) – why did this catch on like wildfire? My apocryphal theory is that the video mirrors the practice of Rickrolling. Specifically, it’s an exercise in “what you see isn’t what you’re going to get” – the same way that a link to an album leak or a cat video leads to the video, the awkwardly dancing redhead in the video doesn’t match the voice singing the track. This has always been part of the novelty of the song, and it only compounds the surprise when sent as a tinyurl link.
- Finally, the ultimate answer to the “why” question comes back to the song. Rickrolling went on for so long (still goes on?) because we’re drawn to the song. Whether it’s a blast of nostalgia, a mini dance break in your cubicle, or just a guilty pleasure, “Never Gonna Give You Up” is generally more pleasant than grating. I know I’ve been sent the video and let it play far longer than I realized. Now, after being sent the video for the tenth time in a weekend, that’s a different story.
More on Rick Astley: Allmusic | Amazon MP3 | Emusic | Last.fm
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