“Born to Be Wild” – Steppenwolf
(Words/music: Mars Bonfire, available on Steppenwolf, MCA Records 1968)
One time in a college writing class, I wrote a short story inspired by a local news story about noise complaints directed toward bikers on the other side of town. In my story, these bikers noisily gathered in front of the GAP and talked about philosophy. I thought I was being clever by subverting the local reputation of the bikers as aged hooligans – a feeling that only grew when I titled my story “Easy Rider.” When my professor asked about it, I told him that I wanted to build on “the film’s cliché scene – the one that everybody parodies.” I hadn’t seen Easy Rider at that point, so my knowledge of the film came filtered through the endless barrage of commercials and second-rate films that soundtracked motorcycles with “Born to Be Wild.”
In short, I was young and skilled at spotting clichés. I often missed the thought that many clichés become tired because everyone wants to recapture the original’s magic. When I finally saw Easy Rider, I understood why everyone wants “Born to Be Wild” playing behind motorcycle scenes – the opening sequence used it perfectly.
When I heard about Dennis Hopper’s passing this afternoon, I thought about Easy Rider soon afterward, and I started thinking about “Born to Be Wild.” I’ve realized that there are only a handful of songs that come with such a strong visual attachment, but I’m not sure if any of them are as complete as the “Born to Be Wild” – Easy Rider union. The two match each other in tone and attitude, and to someone a few generations together, are equal parts of the cultural zeitgeist of the counter-culture ‘60s. Even if commercials made “Born to Be Wild” into a cliché, it still sounds badass when it’s backing Peter Fonda and Dennis Hopper. This is a case where being a cliché is a compliment.
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